McKinsey: The Next Normal
Layout and art direction for McKinsey's multimedia franchise
Overview
The Next Normal is McKinsey’s series where leading executives and subject matter experts share forward-looking industry trends. Each edition includes a digital experience (built in Ceros) that serves as a hub containing video interviews, data visualization, articles, and scrollytelling elements.
My role
I was the design lead on The Next Normal franchise. My duties included full low-code layouts in Ceros, motion graphics, and art direction. I collaborated with editorial staff on content and storytelling, and with engineering staff to assemble the pieces in Sitecore and Ceros.
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Interactive Ceros layouts
I designed each issue of The Next Normal in the low-code pagebuilder Ceros. This allowed for interactive data visualizations, scrollytelling elements, and fully responsive layouts.
Data that tells a story
Each edition of The Next Normal included McKinsey's best-in-class charts or 'exhibits.' The house style for these charts is to use a headline that that tells the story of the data, and a dek that describes the values and input.